Smart Agency: Marketing & PR Leeds, Yorkshire, UK

Consumer and business-to-business agency The Smart Agency has been appointed to provide PR and marketing services to Solaglas Windowcare as the Saint-Gobain-owned company looks to rebrand.

Solaglas Windowcare, a leading glass and frame repair and replacement provider to the commercial and public sectors, has given the agency a wide-ranging brief that includes trade media relations, award sponsorship and advertising.

Part of global glass giant, Saint-Gobain, is rebranding to align itself closer to its parent, while highlighting the breadth of services it provides to insurers and others such as specialist commercial glazing and 24-hour call management.

The Smart Agency will implement a six-month campaign to include media relations and marketing, focussed initially on the insurance industry. The agency will also explore further opportunities including sponsorship.

The Smart Agency director Nigel Charlesworth said: "We are very pleased to be working with Solaglas Windowcare. They are a leader in their field and well-known across a series of sector categories and this brief will hopefully result in them receiving the kind of recognition and awareness they deserve."

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