Emma Kirkaldy founded Smart PR and was a partner at the Smart Association. These are a few highlights of the companies' achievements:
- PR services to UKI Partnerships and Green Flag for various projects including activating sponsorship of the Leeds International Film Festival (2005 and 2006) and the British Touring Car Championship (2002 - 2004).
- Devising, managing and implementing an integrated marketing campaign to support Green Flag’s sponsorship of ‘When Lives Collide’, a photographic exhibition by award-winning photographer Paul Wenham-Clarke. Due to the success of the initial exhibition at London’s Oxo Gallery, Green Flag agreed to extend its support to take the exhibition on a UK tour visiting seven UK cities. The campaign was short-listed for a CIPR Excellence Award 2006/07 and also won a Gold Award for Best Use of Photography in the Yorkshire & Lincolnshire CIPR Pride Awards 2006/07.
- The launch of Arla Foods’ Foodservice Division in May 2002 achieved national exposure and coverage in key trade food media together with extensive regional coverage in Yorkshire media. This success resulted in securing a number of new substantial account wins together with increased spend with existing customers.
- The re-launch of IKEA Leeds in 2004 generated TV, radio and regional press coverage for the store’s £22 million re-development programme.
- Managing an ongoing PR and marketing campaign for Education Contract Services (ECS), Bradford MDC’s in-house specialist education caterer, which provides over 40,000 school meals to primary and secondary schools in the region. The brief included an extensive media relations campaign, which placed ECS as one of the country’s leading school meal providers in terms of its approach to healthy eating.
- The launch of Nuffield Hospital Leeds – staged an event involving Lord Harewood that gained targeted TV and press coverage.
- The launch of Freeserve’s online insurance channel, which achieved coverage in all national daily press, TV, insurance trade, regional and specialist new media.
- Cox Insurance: developed on-going media relations strategy for the UK’s fastest growing personal lines insurer which included the launch of a new corporate identity, website and setting up press briefings with senior executives and national and insurance trade press, resulting in positive profile articles.
- British Gas Home Insurance: implemented national launch of new insurance venture for British Gas. The campaign achieved extensive national, broadcast, consumer and regional media coverage resulting in almost 3,000 policies being generated in first month.
- Barclays: implemented national media launch, which resulted in extensive coverage for the bank in its first venture into motor insurance.
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