Smart Agency: Marketing & PR Leeds, Yorkshire, UK

Major insurance provider, Halifax General Insurance, has awarded a PR brief to Leeds communications company The Smart Agency.

The marketing and PR company based in Leeds, will launch a campaign targeting householders in Greater Manchester with advice and tips on preventing burglaries during the darker winter evenings.

As part of the activity, The Smart Agency has enlisted a former senior police officer to provide expert advice and underline the security message.

Director Emma Kirkaldy said: "We are very pleased to be working with Halifax General Insurance. It has grown its insurance base to become a major force in providing a range of innovative and value-for-money personal lines insurance products."

"This brief focuses on Halifax General Insurance’s home insurance product which offers unlimited contents cover and attractive discounts online."

The Smart Agency was founded by Emma Kirkaldy, the former managing director of Smart Association and Nigel Charlesworth, who was head of PR at RBS-owned UKI Partnerships and Green Flag.

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